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New Era's NFL Sidelines Collection is the same cap the pros wear on the field, so we made a spot about the people who wear it in the stands.

Whatever the players go through on game day, rain, sleet or snow, the real fans go through it right alongside them, even from a barstool.

So we brought the weather inside as fans watching at the bar while it pours, blizzards and hails around them, and nobody moves.

Because true fans don't leave when the weather turns.

Directors Cut - Jackson Tisi

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