+

Storage is the least sexy part of being a creator. Nobody posts about their SSD. So instead of talking about the product, we made a robot friend.

Meet Memory Man, a five-foot-two robot with a Sandisk Creator Phone SSD for a heart and two cameras for eyes. He's not here to sell you anything, he's here to hang out.

We shipped him to creators like Devin Super Tramp, Simone Giertz and Gong Bao, and let him tag along while they did their thing: stunts, builds, the messy middle nobody usually films.

Everything he saw went straight to the drive in his chest. The result was a campaign that showed what Sandisk actually does for creators, with a mascot people wanted to be friends with.