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Everybody knows the doom scroll. Thumb moving, brain off, nothing found. eBay Live is the opposite, its real sellers, rare stuff, and the rush of winning it in real time with a room full of people who care as much as you do. So we built a campaign around one word: Meanwhile. Because while you're standing at a crosswalk waiting for the little man to turn white, somebody just pulled a grail card on a live stream. The crosswalk spot is the whole idea in thirty seconds. Ordinary life on one side of the screen, going nowhere. eBay Live on the other, going off. And the only thing between the two is whether you've got the app open.

Made with real eBay Live sellers, because the people are the product.